
My business dominates Google and I get more visitors, bookings and sales. My Frively site is now an income generating element of my business that works 24/7
Simon Cohen
Simon Warwick Salons - London
You’ll be scored against the following key areas:

User Experience
This score shows how easy it is for a real customer to understand your website and take the next step. If your message is unclear, your navigation is messy, or your calls to action are weak, people leave and book elsewhere. You will want to know if your site feels confident and trustworthy, or if it is quietly losing you enquiries.

Mobile & Performance
Most of your visitors are on a phone, and they decide fast. This score reveals whether your site loads quickly, looks right on mobile, and feels smooth to use, or whether it is slow and frustrating. You will want to see if your website makes a strong first impression, or if speed and mobile issues are costing you customers.

Content & SEO
This score measures how clearly your website explains what you do, where you work, and why you are the right choice, in a way Google can understand. If your pages are thin, generic, or missing key local topics, you will not show up when people search. You will want to know if your content is helping you rank, or holding you back.

Performance Metrics
This score shows whether your website is set up to track what matters, like calls, enquiries, bookings, and where your best customers come from. Without proper tracking, you are guessing what works and wasting time on what does not. You will want to know if you have clear visibility, or if you are making decisions in the dark.

