FREE Website Assessment
My business dominates Google locally and I get more visitors, appointments and sales. My Frively site generates consistent results 24/7
Simon Cohen (London)
You’ll be scored against the following key areas:
User Experience
This score shows how quickly a potential client can understand what you do and how to contact you. People choosing an accountant want clarity and trust fast. If your services are hard to find, your message is vague, or the next step is unclear, they will leave and enquire elsewhere.
In this section we focus on clear service journeys, confidence building details, and simple calls to action that turn visits into calls and consultations.
Mobile & Performance
Most clients will view your site on a phone and decide quickly. This score shows whether your website loads fast, looks right on mobile, and feels smooth to use, or whether slow speed and clunky mobile layouts are putting people off before they get in touch.
In this section, we focus on practical improvements that reduce friction, strengthen first impressions, and help more visitors take the next step.
Content & SEO
This score shows whether your website matches what local clients search for and whether Google can clearly understand your services and locations. If your pages are too thin, too general, or missing key topics like tax returns, bookkeeping, payroll, VAT, or accounts, you will not show up for the searches that bring enquiries. This section shows whether your content is helping you rank and win trust, or holding you back.
Performance Metrics
This score shows whether your website is set up to track what matters, like calls, enquiry forms, consultation bookings, and where your best leads come from. Without clear tracking, you are guessing what works and it is easy to waste time or budget on the wrong things.
In this section, we focus on simple, reliable visibility so you can make decisions with confidence.